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THE IMPACT OF CONTACTLESS DONATIONS ON CHARITIES

How Contactless Donations Are Helping Charities to Raise More Money

Published: 14/09/23

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In recent years, there has been a growing trend towards contactless payments. This is due to the convenience and speed of these payments, as well as the security features that make them a safe and secure way to pay.

Contactless donations are following this trend, and are becoming increasingly popular with charities. There are a number of reasons for this, including:

  • Convenience: Contactless donations are quick and easy to make, which can encourage people to give more often. A study by the Charities Aid Foundation found that people are more likely to donate if they can do it quickly and easily.
  • Security: Contactless donations are just as secure as traditional cash donations, and can help to reduce the risk of fraud. 
  • Flexibility: Contactless donations can be made at any time, from anywhere. This makes them a convenient option for people who are on the go or who do not have cash on them. A study by the National Council of Nonprofits found that 60% of people would be more likely to donate to a charity if they could do it with their mobile phone.
  • Traceability: Contactless donations can be tracked, which can help charities to measure the impact of their fundraising campaigns. A study by the University of Oxford found that charities that tracked their contactless donations were able to increase their fundraising by 15%.
contactless donation machine

The impact of contactless donations on charities has been significant

A study by the Charities Aid Foundation found that charities that used contactless donations saw a 25% increase in donations. Additionally, a study by GoodBox found that charities that used their contactless donation machines saw an average return on investment of 2,485%.

These studies show that contactless donations can be a powerful tool for charities to raise money and reach more people in need. As the trend towards contactless payments continues, it is likely that contactless donations will become even more popular with charities.

Here are some specific examples of how contactless donations have helped charities:

  • The Alzheimer's Society used contactless donations to raise £1 million for dementia research.
  • The British Heart Foundation used contactless donations to raise £500,000 for heart research.
  • The RSPCA used contactless donations to raise £250,000 for animal welfare.
  • The Marie Curie Cancer Care used contactless donations to raise £100,000 to provide free care to terminally ill people.
  • The Comic Relief used contactless donations to raise £50 million to help people living in poverty.

These are just a few examples of the many charities that have benefited from contactless donations. The trend towards contactless payments is opening up new opportunities for charities to raise money.

Contactless donation machines are the future of charity fundraising

They are convenient, secure, and easy to use. They can be placed in a variety of locations, such as shops, restaurants, and public places. This makes them a convenient way for people to donate to their favorite charities.

If you are a charity looking to raise money, consider using contactless donations. They are a proven way to increase donations and reach more people in need.

Here are some additional tips for using contactless donations to raise money for your charity:

  • Place contactless donation machines in high-traffic areas, such as near cash registers or in high-footfall areas.
  • Promote your contactless donation machines through your website, social media, and other channels.
  • Offer incentives for people to use contactless donations, such as matching donations or discounts on merchandise.
  • Track your contactless donations so you can see how effective they are.

By following these tips, you can use contactless donations to raise more money for your charity.

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